Iran is the world's 7th largest cosmetics consumer market

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(8 May 2010) SHOTLIST AP Television is adhering to Iranian law that stipulates all media are banned from providing BBC Persian or VOA Persian any coverage from Iran, and under this law if any media violate this ban the Iranian authorities can immediately shut down that organisation in Tehran. AP Television News +++ NO ACCESS BBC PERSIAN TV SERVICE / NO ACCESS VOA PERSIAN TV +++ Tehran-12 March 2010 1. Pan of Tehran's Marvi neighbourhood, a top business centre for buying and selling cosmetics and perfumes 2. Mid of three veiled women in front of a cosmetics and toiletries store 3. Close-up of make-up pack 4. Mid of three young woman inspecting a shop display which sells cosmetics 5. Close-up of face of girl wearing make-up 6. Close-up of lipsticks 7. Tilt-up of lipsticks in a cosmetics store 8. Close-up of a make-up set 9. Tracking shot of three young woman looking at cosmetics shop displays 10. Close-up of a young woman wearing make-up 11. SOUNDBITE (Farsi) Somayeh (no last name given), Tehran resident: "As we can't reveal our hair and can't wear light clothes and always have to wear a headscarf, most women have to pay more attention to their face and that is why they use a lot of cosmetics." 12. Pan interior of a cosmetics and toiletries store 13. Close-up of make-up sets 14. Tilt-down of different make-up products at store's display 15. SOUNDBITE (Farsi) Reza Poshtkoouhi, Cosmetics importer and shop owner: "People from different walks of life come here; poor people, rich people. It depends on their income. We try to have both cheap and expensive products so that we can serve different types of customers. Basically, most people ask for famous and genuine brands and high-quality products. Even though many may have low incomes, they come and buy good products. We have different types of customers and I think we are among several top countries in terms of sales volume and even we are ahead of most European countries in this regard." 16. Mid of young women walking up to shop counter 17. Close-up of face of young woman wearing make-up 18. Close-up of hand testing a make-up cream 19. SOUNDBITE (Farsi) Narges (no last name given), Tehran resident: "Everybody wants to look beautiful and would do everything like make-up and different surgeries to look more beautiful. Women simply care and do make-up to look more and more beautiful. I, myself, renew my cosmetics and make-up sets every three or four months." 20. Close-up of eyelash extenders 21. Mid of two young woman at Tehran's cosmetics market 22. Close-up of banner reading (Farsi) "Germany make-up factory, America's Ipcan luxury, Sweden's Izodora, Korean Class." 23. Wide of people walking in Tehran's Marvi cosmetics and perfume business centre AP Television News +++ NO ACCESS BBC PERSIAN TV SERVICE / NO ACCESS VOA PERSIAN TV +++ Tehran, 15 March 2010 24. Close-up of eye 25. Reflection of young woman in the mirror appling make-up 26. Tilt-up from make-up tools, brushes and products to reflection of two make-up artists 27. Close-up hand working with a make-up brush 28. SOUNDBITE (Farsi) Henghameh Kheiri, Make-up artist: "With a simple calculation we have some 14 to 15 million girls and women under 30 all of whom like to wear make-up. There are some young women who never wear make up to go out (because of religious considerations), but even these (religious) women like to do make-up at home because they feel okay about it. Make-up makes women feel more confident and it is also fun and a hobby." 29. Various of of Kheiri putting on make-up 30. SOUNDBITE (Farsi) Henghameh Kheiri, Make-up artist: AP Television News +++ NO ACCESS BBC PERSIAN TV SERVICE / NO ACCESS VOA PERSIAN TV +++ Tehran, 16 April 2010 LEAD IN: STORYLINE: You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/2d386fcf389cd530a0eb07d480d4981a Find out more about AP Archive: http://www.aparchive.com/HowWeWork